What is Labubu?Complete Guide to the Viral Phenomenon
Discover everything about Labubu - the mischievous Nordic forest elf that became a global sensation in 2024, from its origins to why celebrities like Lisa from Blackpink are obsessed with it.
What is Labubu?
Meet the mischievous forest elf that captured hearts worldwide
Labubu is a collectible plush toy monster elf created by Hong Kong designer Kasing Lung. These whimsical creatures are inspired by Nordic folklore and European fairy tales, bringing ancient mysticism to modern collectibles.
Recognizable by pointed rabbit-like ears, wide eyes, furry round bodies, and a signature toothy grin with exactly nine sharp teeth that perfectly embodies playful mischief.
Part of a larger community called "The Monsters" including Zimomo (the male leader with a spiky tail), Mokoko (with her heart-shaped nose), and Tycoco (Labubu's skeleton boyfriend).
Meet the Creator: Kasing Lung
The artistic genius behind Labubu's magical world
Kasing Lung (龍家昇)
Hong Kong Designer & Illustrator
Background
Born in Hong Kong in 1972, Kasing Lung moved to the Netherlands at age 7. Growing up immersed in European culture, he developed a unique artistic style that blends Eastern and Western influences.
Artistic Journey
Starting as an illustrator, Lung transitioned to toy design in 2010. He became the first Chinese winner of Belgium's Illustration Award, establishing himself as a master of Nordic-inspired aesthetics.
The Monsters Creation
In 2015, Lung created "The Monsters" Nordic fairy tale picture book series. Labubu first appeared in these books before becoming the collectible phenomenon we know today.
Born in Hong Kong
Moved to Netherlands at age 7
Transition to Toy Design
From professional illustrator to designer
The Monsters Creation
First introduction of Labubu in picture books
Pop Mart Partnership
Exclusive licensing agreement
Global Phenomenon
Lisa from Blackpink sparks worldwide craze
Meet The Monsters Family
Labubu isn't alone - discover the entire cast of Nordic forest creatures
The only male in the tribe and the leader of The Monsters. Zimomo is larger than the others and easily recognizable by his spiky tail. Inspired by Papa Smurf, he guides the mischievous tribe.
An elusive and enchanting member with pastel pink fur, white belly, curly eyelashes, and a heart-shaped nose. Her name means "special" in Elvish, and she's extremely rare to find.
A petite, spooky-cute skeleton who is Labubu's boyfriend. Despite his menacing appearance, Tycoco is actually shy and gentle, often the good-natured target of Labubu's pranks.
A pinkish creature with droopy ears and a sensitive, dreamy nature. Pato is a big dreamer who always comes up with clever plans, though her true nature remains mysterious.
A ghost-like figure with a head resembling bundled cloth. Despite the scary name, Spooky is cute and has a quiet, curious nature, often appearing at night under moonlight.
A lively winemaker with big ears who stands taller than the rest. This freedom-loving elf enjoys life to the fullest and loves wine tasting and good parties.
Why is Labubu So Popular?
From underground collectible to global phenomenon - here's how Labubu conquered the world
The turning point came in April 2024 when Blackpink's Lisa posted photos of herself with a Labubu keychain on her luxury bag. The photos went viral instantly, sparking a global trend that caught even Pop Mart by surprise.
"Lisa didn't give us a heads-up to prepare enough stock!" - Pop Mart store manager
Labubu figures are sold in blind boxes with random contents, creating excitement and surprise. Each series includes rare "secret" figures with only a 1 in 72 chance of discovery, driving collectors to buy multiple boxes.
Limited production runs and high demand create scarcity. Some rare Labubu figures sell for hundreds or thousands of dollars on secondary markets. A 4-foot Labubu recently sold for $170,000 at auction in Beijing.
Labubu has created a worldwide community of collectors who share their finds on social media, trade figures, and attend conventions. The community spans all ages, from children to adults in their 90s.
Labubu transcends toys to become fashion accessories. Celebrities like Rihanna, Dua Lipa, David Beckham, and NBA player Dillon Brooks have been spotted with Labubu bag charms, cementing their status as luxury accessories.
Strategic partnerships with major brands like Coca-Cola, One Piece anime, and luxury fashion houses have expanded Labubu's reach. These collaborations introduce the character to new audiences while maintaining its collectible appeal.
Fun Labubu Facts
Interesting trivia about everyone's favorite mischievous elf
Exactly 9 Teeth
Every authentic Labubu has exactly nine sharp teeth in their signature grin - this is one way to spot fakes!
All Female Tribe
According to creator Kasing Lung, all Labubus are female, except for their leader Zimomo who is male.
Tourism Ambassador
Labubu recently became China's tourism ambassador and visited Thailand as part of a visa waiver agreement.
$870M Revenue
Pop Mart's Labubu line generated 6.3 billion yuan (≈$870 million) in sales in the first half of 2024 alone.
300+ Variations
Pop Mart has released over 300 different Labubu toys since 2019, ranging from $15 keychains to $960 mega figures.
Global Phenomenon
From Hong Kong to Thailand, Singapore to the US - Labubu mania has caused mall fights and police interventions!
How to Spot Authentic Labubu
With popularity comes counterfeits - here's how to identify genuine Labubu figures
- •Exactly 9 sharp teeth, evenly painted
- •High-quality fur with nice texture
- •Pale peachy complexion (not pink or yellow)
- •Glossy embedded eyes
- •Well-blended airbrush blush on face
- •Pop Mart and Kasing Lung logos on right foot
- •UV stamp on newer versions (Labubu sitting pose)
- •Proper Pop Mart packaging with QR codes
- •Wrong number of teeth (not 9)
- •Poor quality fur or cheap materials
- •Too-bright or wrong colors
- •Sloppy paint jobs or missing details
- •Ears too far apart or hairline too high
- •Misspelled packaging (Pob Mart, Por Mart, The Monsiers)
- •Missing or crooked face attachments
- •Suspiciously low prices
Pro Tip: The "Lafufu" Phenomenon
Interestingly, fake Labubus (nicknamed "Lafufu") have developed their own collecting community! Some collectors now intentionally seek out the weirdest, most obviously fake versions because they're so bizarre they become charming in their own right.
While we recommend authentic Labubu for serious collectors, the Lafufu culture shows how the mischievous spirit of Labubu extends even to its imitators!
Frequently Asked Questions
Everything you need to know about Labubu